Football is one of the fastest-growing sports in Canada and reflects the country's multicultural communities. The sport is particularly popular among immigrant and diaspora communities and has experienced significant growth in participation, attendance and visibility in recent years.

Toronto and Vancouver both have established professional clubs and active supporter cultures. During the tournament, visitors can expect fan festivals, community events, public screenings and a welcoming football atmosphere.

While Canada has experienced fewer high-profile incidents of discrimination in football than some other countries, racism, homophobia and other forms of discriminatory behaviour can still occur. Visitors who experience or witness discrimination are encouraged to report concerns through stadium staff, security personnel or tournament organisers.